For my Typography III course project, 2019, I chose to bring awareness to the inhumane practices of the fur trade. In the poster is a silhouette of a woman wearing a large coat of words stating, “cruelty is one hell of a fashion statement”. Hand-painted with black and red paint. In it, the text reads:

“Minks make up 70% of most fur production, but other animals include foxes, muskrats, beavers, rabbits, raccoons, and cats and dogs. Recently, fur production has shifted mostly east, which has poorly regulated laws for fur farming and animal mistreatment. Animals are beaten, slammed against the ground, electrocuted, gassed, necks broken or slit, before being skinned. Animals are often skinned alive to save time and preserve the pelts. Each year, an estimated 10 million cats and dogs are slaughtered in Asia for fur.

‘The Asian markets are aware we are not likely to buy domestic pet fur, so it may be labelled rabbit, specify no species at all, or even labelled faux fur.’

Love animals, don’t wear them.

To learn more, visit: www.humanesociety.org.”